While service providers race to build the infrastructure necessary to support 5G, it may very well be a case of “hurry up and wait”, with phone manufacturers lagging behind in their expected 5G rollouts.
Some providers are leveraging massive MIMO deployment on existing towers as a bridge between LTE and 5G. The shorter range of 5G in mmWave and increased antenna quantity drive both competition and cost-cutting innovation among providers during deployment.
The IoT is changing how service providers interact with customers. For example, some applications may require lower bandwidth across multiple devices, meaning the focus may shift from quantifying data usage to overall quality of experience (QoE). For industrial applications such as factory robotics, reliability of service may be the driving value factor for customers. The varying application of 5G technology could lead to more diverse service menu offerings.
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